Mission & Vision


To become the premier furniture retail brand throughout East Africa by focusing on quality, selection and affordability.


Provide a complete array of furnishing solutions for Kenyans everywhere to realize their dream homes and offices.


Customer Focus, Service Oriented, Integrity, Accessibility & Continuous Improvement.


Providing real service means that you must add something that cannot be bought or measured by money, and that is sincerity and integrity.


Learning happens through differences, not similarities. We encourage our people to challenge the status quo, offer solutions, and modernize our business.

A company that has become a reputable brand in the furniture industry

Hyndell Bedroom Set


Our driving force has been style and selection. Our purchasing department travels the world, looking for the latest designs and trends in the furniture industry. We are also gearing ourselves to become a one-stop solution store for all our customer's furnishing needs.

We are continuously innovating and improving our range of products to satisfy all our customer needs.

Dellbeck 8 Seater Dining Set D784

Fairdeal Furniture

A place where your dreams are realized!

In 2007, due to the specific furnishing needs of the Kenyan people, the first Fairdeal branded showroom opened in Mombasa. Three things distinguish us from our competitors: our range, our quality, and our price.

New furnishings trends and specific customer needs are identified by our sales and marketing team. Our imports and procurement division source directly from manufacturers, cutting out any middle-men. The savings made from this strategy are passed down to our customers. At Fairdeal, we consider this to be our Fair Pricing Model (FPM).


We use two simple words to describe our quality standards: No compromise - be it in our products or our services. To further enhance our quality promise, we hand pick the best suppliers, partner with international brands and continuously train our staff.

Fairdeal Group Of Companies


A rapidly growing middle class has given rise to consumers who want high-quality products at fair prices. It is the vision and pledge of Fairdeal Furniture to have showrooms throughout Kenya and the extended East African market, giving people enhanced choices. 

In line with Vision 2030, we also continuously strive to promote the 'Buy Kenya - Build Kenya' strategy through the manufacturing of high-quality furniture made available to the local market that rivals' imported products.


Fairdeal Furniture is Kenya's leading home and office furniture solution provider geared towards providing Kenyans with a plethora of quality choices at affordable prices. With a highly dedicated & professional workforce, we guarantee you the utmost customer satisfaction.


In 2017, Fairdeal Furniture attained the official franchise rights of the world's largest furniture manufacturer brand, Ashley Furniture - an American brand with over 7,000 furniture products and over 800 home stores in the world. Fairdeal Furniture opened its first-ever Ashley Furniture Homestore in Kenya at Two Rivers Mall in 2017 and at Kellico Complex along Mombasa Road in 2018, both in Nairobi.

Mohamed Zakir

CEO - Fairdeal Furniture Limited

Message from the CEO

Our journey to the renowned brand, Fairdeal Furniture Limited has its humble beginnings in a simple store in the busy town of Mombasa. The vision has always been to provide an outlet all over the country for everyone to realize their dream homes and offices.

The Nairobi, Malindi, Nakuru, Eldoret, Mombasa and recently Kisumu showrooms are a testament to achieving this vision. It is commonly said the difference between success and failure is a great team. Indeed, without the greatest team we have assembled over the years, the vision and mission of Fairdeal Furniture are just but words on paper.

We recognize that Fairdeal Furniture Limited is on its way to becoming a power brand in the Kenyan market. Our emphasis is on consolidating our position in the market and creating a satisfied and loyal customer base. 

Introducing Ashley Furniture brand into the Kenyan market or services such as customized solutions through our local furniture manufacturing unit are ways in which we aim to improve and innovate. At Fairdeal Furniture Limited, we are geared towards becoming a solution based company. Apart from office, home and customized furniture solutions, we are looking to partner with like-minded companies to offer many other interior solutions.

Travel through time with us, the history of Fairdeal Furniture

Fairdeal Timeline

"Home is where the heart is, and furniture is the soul that breathes life into every room

"Home is where our story begins, and furniture is the language that narrates our comfort, style, and memories.

First Showrooms

The first two showrooms opened in Mombasa and Nairobi.


Malindi & Nakuru

Malindi and Nakuru Showrooms opened


Fairdeal Manufaturing

Our manufacturing department is opened in Mombasa, providing customized solutions.


Eldoret Showroom

A state-of-the-art showroom is opened in Mombasa, by the hands of His Holiness Syedna Mufaddal Saifuddin (TUS) and we also expand into the athletic town of Eldoret



2nd Fairdeal Furniture showroom in Nairobi opened at Westwood Building, Westlands


Two Rivers Mall

The first ever Ashley Homestore opened in Kenya at Two Rivers Mall. Voi showroom also opened.



The 2nd Ashley Homestore showroom opened along Mombasa Road at Kellico Complex. We also ventured into the lakeside city.


Sarit Center

The 3rd Ashley Homestore showroom opened at Sarit Center.


Our Products

Office Solutions

Transform your offices with furniture suiting your every need. refined designs, multiple colors, and affordable prices mean you will never run out of choices.

Home Solutions

Offering home having quality, style, selection and service by Ashley, the world's largest furniture manufaturer - there's something for every home.

Customized Solutions

Wardrobes, kitchen cabinets, shelving, tables, and desks. Our factory will customize your furniture according to your personalized projects.