About Fairdeal Furniture
Fairdeal Furniture is Kenya’s premier home and office furniture provider, offering a diverse selection of high-quality, stylish, and affordable pieces. With a passionate and professional team, we are committed to delivering an exceptional customer experience, helping you create inspiring spaces that reflect your vision and lifestyle.
Our Journey & Achievements
From a humble store in Mombasa in 2007 to a nationwide leader, Fairdeal Furniture has grown into a household name. Today, we proudly operate 10 showrooms across Kenya, with 4 in Nairobi and a presence in Mombasa, Malindi, Nakuru, Eldoret, and Kisumu—each designed to serve you with excellence.
Recognizing the need for customized furniture, we established a dedicated manufacturing unit focused on creating personalized designs that complement your space. Whether you seek a unique home setup or a tailor-made office solution, we bring your vision to life.

Our Journey & Achievements...
In 2017, we achieved a major milestone by becoming the official franchisee of Ashley Furniture, the world’s largest furniture manufacturer. Since then, we have introduced 7 Ashley Furniture Homestores across Kenya, bringing world-class designs and unmatched comfort to Kenyan homes.
At the tail end of 2024, we expanded beyond borders, opening a state-of-the-art showroom in Dar es Salaam, Tanzania. This marks the beginning of our regional journey—bringing comfort and style to more homes and offices across East Africa at fair prices.
Comfort for Life – Our Promise to You
At Fairdeal, we believe furniture is more than what you see—it’s an extension of your lifestyle. Our mission is to provide furniture that enhances your home and office, ensuring lasting comfort, durability, and timeless style. Whether it's a cozy living room, a productive workspace, or a custom-designed piece, we offer solutions that stand the test of time.
Our Products
Quality
Comfort
Contemporary
Modern
Trendy
Classy
Fairdeal Furniture
Quality without Compromise
Our commitment to quality is simple: No Compromise. Every item in our collection is sourced from the best global suppliers, rigorously tested, and backed by our promise of excellence. Through strategic partnerships with international brands and continuous staff training, we guarantee top-tier furniture solutions tailored to your needs.
Fair Pricing Model (FPM)
Luxury should be accessible to everyone. By sourcing directly from manufacturers and cutting out middlemen, we pass the savings directly to you. Our Fair Pricing Model (FPM) ensures that you receive exceptional quality at unbeatable prices—because comfort and style should never be out of reach.
Message from the CEO
Fairdeal Furniture was founded on a simple yet powerful vision: to help Kenyans and now East Africans bring their dream homes and offices to life. Our journey from a small store in Mombasa to 10 showrooms in Kenya and a regional presence in Tanzania has been driven by a passionate team and loyal customers who trust in our brand.
As we continue to grow, our focus is customer-centric - delivering quality, style and innovation. From introducing Ashley Furniture Homestores to offering customized furniture solutions, we are redefining how people furnish their spaces. Beyond furniture, we are forging strategic partnerships to provide holistic interior solutions that go beyond expectations for individuals and corporates alike.
At Fairdeal Furniture, we don’t just sell furniture—we create spaces where memories are made, businesses thrive, and dreams come to life.
Fairdeal Furniture – Comfort for Life!