In 2003, the first Fairdeal branded store opened in Mombasa. We started as a superstores, specializing in a variety of goods. Over time, the Ezzi and Zakir family decided to aggregate the various businesses, and grow together under the Fairdeal umbrella.

Fairdeal Furniture Ltd developed due to the specific furnishing needs of the Kenyan people. Three things distinguish us from our competitors:

Our Price: New furnishing trends and specific customer needs are identified by our sales and marketing team. Our imports and procurement division source directly from manufacturers, cutting out any middle-men. The savings made are passed to our customers. At Fairdeal, we call this the Fair Pricing Model (FPM).

Our Quality: We use two simple words to describe our quality standards: 
No Compromise. Whether it is our products or customer care, we do not compromise. We handpick the best suppliers, partners with international brands and continuously train our staff.

Our Range: Our driving force has always been style and selection. Our purchasing department travel the world, looking for the latest designs and trends in the furniture industry. We are also gearing ourselves to become a one-stop solution store for all our customer's furnishing needs. We have recently partnered with RosettaTM, an international company to develop our flooring solution range. We are continuously innovating and improving our range of products to satisfy all our customer needs.